Freitag, 19. November 2010

Scribd Stats: A ?Google Analytics For Documents?

Document sharing hub Scribd has just announced a new feature that will allow publishers on the site to more accurately measure how their content is performing. Dubbed Scribd Stats, they're likening it to a 'Google Analytics for Documents', and it's an apt description ?�the product looks quite similar to Google's popular web analytics product, but it's obviously been tweaked to suit the documents, presentations, and other files that have been uploaded to Scribd. CEO Trip Adler says that until now, publishers haven't really taken advantage of the features that the web affords ?�they might know how many hits a given document has received, but there's much more data waiting to be unlocked. That's where Scribd Stats comes in. After logging in, you'll see an overview charting your overall document popularity (your aggregate read count, the number of times embedded versions of your docs have been read, etc.). You can also see this broken down on a per-document basis. Graphs look similar to Google Analytics, allowing you to quickly adjust the date range.

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