Exclusive - Discerned wine buyers, heads up.
Philip James, who founded major wine site
Snooth.com, has teamed up with entrepreneur
Kevin Fortuna to launch an online private sales club that enables members to purchase fine wines straight from their producers. Dubbed
Lot18, the fledgling company has just landed a $3 million Series A round of funding led by NYC-based VC firm
FirstMark Capital. The round also included returning (unnamed) investors and angels from companies such as Quigo, Time Inc., AOL, Ziff Davis, Bankrate and Experian, and follows a $500,000 seed round closed earlier this year.

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